Sonic Boom Rebrand
Category: Branding, Marketing
Roles: Visual Design, Motion Design, Brand Strategy
Timeframe: 8 Weeks
overview
Sonic Boom Records has been an integral part of the Seattle music scene for well over two decades. This design system creates brand consistency, while capturing Sonic Boom’s scrappy roots and longevity in the Seattle music scene.
research
Established in 1997 by Jason Hughes and Nabil Ayers, Sonic Boom Records originated as a passion project fueled by a love for the Northwest indie rock scene. In-store performances put Sonic Boom on the map, attracting notable bands, and loyal customers. Over the years, the store has become a local treasure, hosting hundreds of in-store performances and earning a reputation as an integral part of the Seattle music scene.
Brand components
typography
Texture
Colors
photography
Brand application
social media reel
An ad reel was created to appeal to new audiences and promote Sonic Boom’s online presence. The video is set to the song “I Love Seattle” by local legends Taco Cat, who have graced the stage at Sonic Boom and they have been a staple of the Seattle music scene for many years. Vintage film grain is used to create the vintage crackling energy of vinyl records. Brand colors are layered over screen toned images of in-store performances and employee picks. Bold, concise informative text is displayed center screen, cutting through the animation.
