Goals

A cohesive design system was created by our branding team. I wanted to include the full assortment of brand elements in the promo video as this would very likely be our audience’s introduction to the brand. The variable typeface Mango Grotesque was chosen for it’s legibility and flexibility. I wanted to use every opportunity I had to manipulate the type and make it the star of the video, while keeping information clear and concise. It would be difficult to showcase the work of 40+ students in a one minute video, so the decision was made to present rapid fire images of the students and the school itself, highlighting the entire graduating class as a whole.