SCCA PORTSHOWLIO ’24 PROMO VIDEO
overview
Each year The Seattle Creative Academy hosts a portfolio show presenting the work of the graduating class to the public. The theme for the 2024 show was “In Motion.” The goal of this project was to create awareness of the show, and highlight the students as a whole without focusing on any individual person.
Category: Motion Design
Roles: Motion Designer, Animator, Editor
Timeframe: 1 week
Footage: Lyric Weiss, Ethan Fields, Mark Allender
Additional Edits: Ben Kim
Goals
A cohesive design system was created by our branding team. I wanted to include the full assortment of brand elements in the promo video as this would very likely be our audience’s introduction to the brand. The variable typeface Mango Grotesque was chosen for it’s legibility and flexibility. I wanted to use every opportunity I had to manipulate the type and make it the star of the video, while keeping information clear and concise. It would be difficult to showcase the work of 40+ students in a one minute video, so the decision was made to present rapid fire images of the students and the school itself, highlighting the entire graduating class as a whole.